While it is expensive to get through, it is mutually beneficial to both in that we make our money in the first 10 jumps but after that it is exceedingly cheaper for each additional jump after that. The price drops 70% after becoming licensed. If a person trusts our establishment and practices enough to make it through our program, we reward him with much less expensive entertainment. Chapter 19:1) Tying back to the promotional tools from earlier chapter, explainwhich measures of effectiveness will be employed pretest or posttest and why?We will be testing both our print and media ads prior to and after employment, using both the pretest and posttest methods to assure that they will be both effective and non-offensive. Well will do this to avoid costly mistakes by initiating a campaign that will not serve our purposes. It will also allow us the time to evaluate alternative strategies to seek other ways of making the campaign more effective. Were basically trying to achieve the highest level of effectiveness possible so that money is not wasted. While it is a bit expensive, we feel that in the long run the profits generated from an effective campaign will far outweigh the problems and loss of capital that may occur from an ineffective or offensive campaign. It is also time consuming, but againit would be much more efficient to put it out right the first time, than to have to pull the campaign and recreate an entirely new one. We will measure our source factors assuring that the people we have selected are identifiable by our customers. We want them to feel that they can relate to who is speaking about our services. This is included in print ads, as there will be color photos of our jumpmasters. We will also test our message variables including our slogan and message to make sure that the average consumer understands it. The message, its delivery, the headline, illustrations, text and layout are all important factors to exa...
