gn to be formed, targeting specific markets with accurate knowledge of what is desired and appealing in apartment s today.8. FURTHER RESEARCHAfter the selecting the direction for advertising and the design of the advertisement, further research is to be executed to track and ensure advertisings effectiveness. The first stage of the tracking is pre-testing of the selected advertisements. After which testing during the advertising will be followed by post testing. Pre and posts measure consumers attitudes to and images of a set of brands before you advertise and then again a few months after your campaign.-12-Measurements provide results such as:Brand awarenessAdvertising awareness (both spontaneous and prompted)Brand imageBrand predisposition (likelihood to purchase)Recall of advertisingRecall of claims made by the advertising8.1 METHODOLOGYPre testingthis will be done with a focus group A focus group will be done on the advertisement of choice. Effectiveness of the ad and the recall of the brand and claims will be measured. Groups, which consist of 10 15 existing and potential apartment owners, will be gathered to be asked various questions. This will ensure that the choices of ads are successful for the campaign.During the campaignquestionnaire/surveys The questionnaire will be done through the telephone to allocated suburbs. The suburbs chosen will be the ones close to the city, for example, East Perth, Nedlands, Northbridge, South Perth, and Cottlesloe. These are the areas where our potential buyers are situated. The telephone survey will be done during and after office hours to ensure their availability and this will also give them a chance to view the ads during the day.- 13 -Another location for the survey is the selling ground and the showrooms of the apartments. Viewers of the apartments will be asked how did they get to know of the apartments and where did they view the advertisement. This will give us a substantial amount of ...
