final conclusions.Sampling plays a major role in the collection of relevant data. It has the ability to strongly limit our research project. It is important to gather enough relevant data to make our research as accurate as possible.The research being conducted requires detailed specific knowledge about the target markets. Generally it is considered the larger the sample size being used, the more accurate the results. Focus groups, such as the ones in our research, however do not require huge numbers of people thus small focus groups are accurate samples.The questionnaire however requires a large sample base yet is designed for a small specific group of people. Hence this research method is quite limiting. If however a large relevant sample is researched this will cause little effect to the results. The largest, relevant sample size would be suited to gain accurate results via this method of research. If a large unrepresentative sample is researched it will be as meaningless as a small unrepresentative sample.The primary, dominating factor to remember here is cost. Although a large sample may be wanted for the questionnaire the budget constraints may not allow for it. So too with the number of focus groups wanted for accurate research.- 11-Our research is very limited to small specific target markets. Hence for future references it would be of little value. It is well suited however for our specific problem.Sampling error may also limit our research. The results obtained from our sample may differ in some degree from the results that would be obtained from the entire population. Thus an advertising campaign may not reach its target markets. Error within our samples, such as correct sample size or type, must be assessed before final conclusions are drawn.When our research and data collection is completed, an advertising campaign may be formed based on our market research. Our research will allow for a comprehensive campai...
