rent and past advertising campaigns it can be seen that it can be divided in to two categories: with a view and without a view.- 4 -4.4 A VIEWProperty Developers that offer a view in their apartments always use this attribute to sell the apartment in their advertising. Many property developers such as Limnios Property Group make this obvious. The majority of the Limnios properties in East Perth offer a view of the river or the city. Limnios Property Group use lines such as East Perths finest apartments are as spectacular as the view and sweeping views of the city, the Swan River and the Darling range in order to sell. This unique selling point is usually accompanied with a spectacular photo of the view that can be seen from the apartment.Another new development in East Perth is the Aurora Queens Gardens. Its advertising incorporates such statements as refreshing views that change with the seasons. The harmony of the trees, flowers and water-lily ponds that welcome visitors and stimulate the senses.Developments that are not based in East Perth also offer views of the city of simply of garden views that surround the estate. South Perth is a prime example. Although this area tends to be more expensive, its advertising is still along the same line. Mair and Co. sells their property by focusing on the uninterrupted City and river views. A good example of the city views is Kingsview Apartments. Although again they are expensive they focus on the views in their advertising. In their advertisement in the West Australian they have very little writing but two quite large pictures of the views from Mount Street in Perth, where the apartments are.4.5 NO VIEWDevelopers that offer no views in their property focus on other important attributes such as inner-city living, lifestyle, stylish features, security, elegance, close to amenities, a lower price and that they my offer a small piece of a view.- 5 -Inner city living is what has become stylish in...
