this era and it is trendy to live in East Perth, Subiaco, and Northbridge. The Boas Gardens in Northbridge boast that Boas gardens estate is the latest in these inner city style village precincts, while Limnios states that they offer designer style from$420 000. They all show contemporary style and timeless elegance. All the apartments have a new age appeal to them in the structure and finishings. Most of the apartments for sale on Wittenoom Street in East Perth do not offer a view as they are set away from the Swan River behind another row of apartments. Such developers as Asset and time Conti Sheffield seem to promote what features the apartment has. These include air conditioning, granite kitchens, European appliances, video intercom security parking sundecks, garden courtyards etc.Other developments tend to promote in their advertising the lifestyle that these trendy suburbs offer. It is close to amenities, cafes and restaurants, BBQ areas, sports and recreational facilities, public transport, and the cultural and entertainment options of the city. According to the ABS, local facilities accessed by household members over a three week period include shops/shopping centres (97.8%), sporting, park and recreational facilities (51.2%), restaurants, cafes and hotels (47.9%), and medical, health and welfare services (45.6%). Being close to local facilities is important to all people living in Perth and this is a major factor for property developers.5. TARGET AUDIENCE IDENTIFICATIONTarget Audience Age GroupingPrimary Audience They would be affluent couple without children and young professional (single) between the ages of 25 to 35 years old. - 6 -Secondary Audience They would be older affluent couple whose children have already grown up and left home. These couples would fall between the ages of 36 to 55 years old.Education LevelPrimary Audience They would have at least tertiary level education or higher.Secondary Audience They would...
