not be so highly educated but have at least high school education.GenderMales and femalesIncome BracketPrimary Audience They would most likely be holding good jobs and earning between $3000-$6000 per month.Secondary Audience They would most likely be retirees or planning to be retiring soon, and their allowances/income would come from their children or from their own savings/investments.Geographic Location of DwellingPrimary Audience Most of the targeted primary audience would likely to be currently staying in rented apartments who wish to have their own property instead of continuing renting.- 7 -Secondary Audience Most of the targeted secondary audience would most likely have their own house, but planning to change to a smaller apartment, as they do not require such big house when their children had already left home.PersonalityPrimary Audience The targeted primary audience would be majority extroverts who are the fight overt with an aggressive nature; they would react accordingly to their inner feeling and believe strongly in their thinking and benefits. They tend to be more image- conscious and they are comfortable with being themselves.Secondary Audience The targeted secondary audience would be majority introverts who are also known as the fight covert with a passive nature; they rely on outer groups or reference groups for advised and comments. They tend to be more conservative in their thinking and most likely not risk takers anymore due to their age. LifestylePrimary Audience The targeted primary audience would be people who enjoy fun, entertainment, and dining out. Living a luxurious life would be their top priority.Secondary Audience The targeted secondary audience would most likely be people who had already retired or planning to retire soon. Living a simple and easy life tend to be their top priority, thus having facilities within their vicinity would be ideal. Social ClassPrimary Audience The targeted primary audi...
