be carried out as an intercept. A phone interview would be more convenient but to achieve this we must acquire the details of people living in several apartment blocks and this may cause problems. Firstly, the apartment owners will not be too keen to give out this information and the respondents may feel their privacy has been violated. For these reasons approaching them anonymously would be wiser.6.2 FOCUS GROUPSThe focus groups will concentrate on similar aspects of the apartments as the questionnaire, but it will look at these features at more depth. The respondents will be taken from our database, but must fall into the following categories:The primary and/or secondary target markets: young couples or older couples both without children.Potential apartment buyers: looking to buy an apartment within the next year and have a clear understanding of what they are looking for, or; Apartment owners: people who have bought their apartment within the last year. People falling into these categories will have the best understanding of what they want or what they originally looked for in an apartment. It is essential that they fall into the designated target markets so we know what the people in these target groups want.It is most important to understand exactly what people think of the apartment features other than the view. What features the respondents think are important must not be prompted, as this may influence their answers. The consultants will then probe them to find out why those features are so important.-10- The location of the apartments is also a very crucial topic in the focus groups as the location can be used as a selling point. We must comprehend exactly what therespondents think of the suburbs that feature apartments, i.e. East Perth, Subiaco, Northbridge, Central Perth, West Perth and South Perth.7. LIMITATIONSThere are a number of factors that may limit our research project. These factors must be considered when drawing...
