and not quantity and has worked and if business forces me to expand I have the ability to change and hire individuals with the same attributes to serve my customers.Technological MarketCompanies have to adapt, adjust and embrace new technologies. From order entry to presentations, confirmations to specifications, sales tracking to sales training-automation and computerization are keys to success. This is important to gaining more information, such as contacts and leads. Successful companies constantly are working to make operations more efficient. On-line marketing and communication also are vital. Being online might not produce the kinds of leads and sales results that alternative strategies might, but it can be an opportunity for gaining information, such as specifications and market conditions. Especially with the cost involved with marketing and getting the product or service to the consumer is being reduced significantly by technology. This is opening the market to more competition and reduced prices because distribution channels are shrinking and allowing products to reach the consumer faster and at lower price than traditional methods. The new mentality provides companies a better chance to survive if the plan is researched well and is executed with wit. My recent online endeavors allow me to compete with the likes of Gateway and Compaq to a certain extent. I can build a state of the art web page and offer my service for half the cost of these two companies because my overhead is minimal and I can come to the consumer and offer my service when the consumer wants them not when the are offered. It also allows me to see data on who is buying computers and what age groups and with the proper channels I can create mailing list and phone sales directed at the novice.CustomersIt is vital that companies focus their efforts in their customers and no longer take the position, "We want to market and sell what services w...
