e offer." Instead, they should adopt a more realistic (and modern) position, such as, "We want and need to market and sell what the customer requires." This approach is market-driven, focused and positioned. This method is required in the future because of the infinite number of resources and business to be reached very easily by consumers will result in loss of customers as well as future customers. Because of technology customers as well as businesses can reach many customers very quickly causing severe penalties to business that offer poor services. As I stated before I have faired well by serving the customer and keeping their needs as the means of my services. It is not hard for me to accomplish these tasks because I am small and can achieve a personal approach where as the likes of Compaq can not....