A comprehensive advertising plan will help this company capitalize on many current and future market trends in the casket industry. We will develop a strategy for the company that will pull the product through the supply chain by creating consumer awareness and developing and interest for the product, thus creating a more educated, knowledgeable and empowered end-consumer. The new trend sweeping the funeral services market is that of preplanning, people are starting to realize that as with everything else, prices are moving higher on a regular basis. Many individuals realize by pre-planing know they are relieving the burden from family members and also taking advantages of saving money by planning theirs and their spouse at the same time. II-Company Description Eternal Life Casket Company (ELCC) is located in Orlando, Florida. ELCC is a very reputable funeral casket manufacturer with a large product line to meet the needs of their diverse clientele and these caskets are available through most funeral home service providers. Eternal Life Casket Company understands whether you are planning for a loved one or yourself the casket selection reflects the personality, tastes and a final tribute making this a very personal decision. Mission-To turn Eternal Life Casket Company into a household name by building up a strong client base combined with selected advertising mediums enabling us to reach our target market both effectively and efficiently. To create and maintain the public image of a caring compassionate company who not just another business, rather neighbor and a contributing member of the community giving back to the communities we serve. At this point our main competition is the Batesville Casket Corporation. Currently there are few to no casket companies advertise to the general public giving us a clutter free communication environment to market our product inn. III-Product Information With casket cost averaging between $2,700 and ...
