$3500 we have created for the market a newly designed casket by combining all of the most popular casket choices and options thus creating a high end casket, offering an exceptional value to the consumer. At a cost of $6,000 this casket comes with silk lining, vermetically sealed chamber (airtight), a steel shell, handles and a wooded exterior. The choice available are the type of wood, Maple, Cherry, Mahogany and Oak. The only other option to be chosen is either brass or stainless steel handles. These choices are included in the price making this an excellent choice. By creating this casket we have designed a new product in the infancy stage of the product life cycle. IV-Target Market Target/Marketing Our target market includes people 45 years of age and older with a household income of $50,000 dollars or greater. It is important to note that the baby boomer generation has transformed every industry as they have gone through mainly due to the large size of their population. We will be marketing this product throughout the Southeast region of the United States to begin. This product and advertising campaign is economically viable through out the US with little modifications as long as the region the criteria of our target market. Demographics: The demographics for the Southeast US are ideal for this campaign since the age group 45 years and older represent 58% of the population. Broken down into gender this region consists of 53% female and 47% male. Psychographics: Lifestyle: Higher income earners tend to be more organize and meticulous planners. Religious Beliefs: This could result in clientele whom would spend above the average. Positioning by price/quality: This product will be positioned within higher end price levels and targeted to people who are willing to spend higher dollar values on their loved ones funeral casket. These individuals are also looking for a product of higher quality; increase their value for the dollars being s...
