pent. Positioning by cultural symbols: Another factor in the purchase and amount spent on a casket would be ones religious beliefs and other cultural assimilation. Repositioning: This product does not require repositioning because of poor performance malice. This repositioning is more a mental one. Since the topic is no longer taboo more people, including the elderly, are more comfortable discussing the topic along with the numerous benefits of prepaying funeral products and services. In addition to the savings that can be accomplished and that knowing their loved ones will not put into undue emotional conflict. V-Advertising Objectives Educating the consumer builds a strong sense of caring, trust and compassion simultaneously increasing product knowledge, brand recognition at the same time showing these future customers the advantages of preplanning and by combining all these factors together will create this brand into the consumers EVOKED SET. This creates an opportunity to create a brand loyal and predisposition the consumer to our brand. this task will be easier to accomplish under the current conditions since is very little clutter in this product. Demonstrating to the consumer how preplanning saves money, ensures that their wishes and desires will be meet and relives the burden placed upon the family members to make large decisions at the time when their judgment is clouded. The growing popularity of preplanning your own funeral is just in its infancy stage now combined with the growing social acceptance of discussing funeral plans and since death is no longer the taboo subject. Baby boomers are making plans for their parents who are unable to make their wises known. At the same time the boomers are getting more comfortable with the subject matter and deciding that they don't want to be a burden and want to make their own arrangements. These arrangements stand to be more elaborate then usual simply because this generation stands ...
