order to bring the products to my store, and to set up the functional units in order for my store to operate. These included a purchasing unit linked with a sales and an advertising unit. The purchasing unit was responsible for buying the products from the suppliers and bringing them to the department store. Linking the purchasing with the sales unit enabled the products to move onward to the sales unit for sale. Additionally, the sales and the purchasing units were linked with an advertising unit. The advertising unit was an essential part of my business strategy. These is, because the advertising unit was responsible for making the products known to the potential customers, and therefore maximize sales as well as create brand awareness and brand loyalty. Brand loyalty was very important and could be increased only by advertising over time. After setting up the functional units, I had to decide on whichproduct I would purchase and sell. At that point, my strategy was to build a factory topurchase raw materials and to make them products in order to sell them through my department store. Therefore, I decided to make and sell Milk, Tv Dinner, Strawberry, and apple Crisp. When the department store started operating, as a manager I had to plan and act even more carefully than before. As my new firm entered into the market I had to offer my products in lower prices considering of course the short run cost, in order to "push" the demand for these products up and increase sales as well as profits and brand name in the long run. By time, and as the demand and brand were increasing I started to increase the prices respectively. I had to advertise my products heavily because they were new and I was aiming for brand awareness. Besides, I was looking upon the fluctuations (if any) of the market demand, upon current and new competitors and their strategies as well as for new markets and even new products and suppliers if the...
