y could offer better prices and/or better quality. When the supply of the products exceeded the demand the profitability of the products wasn’t yet fully exploited. Thus, there was more capacity to meet demand and generate revenue therefore I had to lower the prices. On the other hand, if the demand exceeded the supply, the firm could not supply enough goods to meet the customers’ needs. In this situation, I would increase the supply of product as soon as possible to increase sales. Additionally, if the competitors were offering the same products with me and in lower prices I was reducing my prices in order to attract more potential customers and stay in the competition. If I loose my customers then it will be difficult to catch them again so I had to be very careful. My strategy was based on purchasing high quality products so that I did not have to improve their quality. If my products were not so high quality I would have to build an R&D, which could improve the quality, but it would cost too much and the result would be a loss in the long run. When the cash and the annual profit were rising rapidly, I decided that it was time to expand in another city. By following again the same perspectives as before and after conducting a market research, I decided that Sheffield was the best place to build a new department store. Once more, I followed the same procedures in selecting the locationas well as in setting up the functional units and managing the purchase-sales and advertising teams. In Sheffield I sell Chocolate Milk, Peanut Butter, Frozen Beef, and Lettuce. In addition to these strategies, when investing, I was also keeping an eye on the stock market. Profits could also be gained there, especially when buying another corporation's stocks, because buying a large stake in rival was probably a prelude to a takeover. This could benefit me not only from the rising stock price as the takeover would move alon...
