and spare-parts inventories, by using only a single type of aircraft. But mostly, Southwest Airlines focus on their low cost measured by available-seat-miles ( ASMs), which positioned them to maintain its price leadership. Also, Southwest introduced its ticketless travel by reducing their service cost, saving the company twenty five million, and many other major airlines did. There is a low employee turnover at Southwest, and the reason to that is a high employee morale, which also helps to maintain low costs, and it is important to them to maintain that morale. To fend off the competition posed by new airlines that imitate its low-price strategy, Southwest Airlines should focus more, as they did before, on lower costs. And by focusing on and controlling the lower costs, they can offer lower prices, which is the major attraction for the customers. Southwest Airlines' main strength is that it low-fare carrier. Despite the fact that Southwest is flying from coast to coast, it doesn't serve meals. Passengers get peanuts, pretzels and cookies on flights up to three hours long. On trips longer than five hours passengers get snack bars including a fruit bar, cheese wedge, crackers and sausages. Nevertheless, Southwest receives few complaints about the lack of food on flight. Moreover, Southwest Airlines recommends customers to bring their own food to flight. To keep the cost low Southwest flies only Boeing jets. That keeps costs low down because Southwest's pilots are certified to fly any plane in the fleet. It's also cheaper to keep parts and spares for a single aircraft model. In a year 2000, more 32 Boeing 737 aircraft will join to serve Southwest Airlines. Nowadays, airline has 306 planes, all Boeing 737s, and they planning to increase this number to 500 airplanes by 2005.The major strength of the Southwest Airlines is the people that working there. The Southwest Airline has a workforce of 29,000 and almost two-thirds of the empl...
