oyees have been with the company for less than five years, in fact, airline adds 5,000 employees per year. From the beginning, the employees of the Southwest Airlines created a family atmosphere that motivated to creativity, independence and friendliness between employees. The company even set up a "culture committee" about a decade ago. The responsibilities of the culture committee are: arranging "Hokey Days", when some committees clean up a airplane to give flight attendants a break, select a candidate for employee of the month. Also, the members of committee discuss the ways to improve workforce, service, and customer's complaints. Southwest Airlines has a culture inside the company, and this culture is a spirit of the company. Southwest Airlines is a high-quality service, high employee moral and low operating costs carrier. The external factors that affect Southwest's strategy would be different kinds of laws and restrictions like safety and training regulations. In fact, recently the government regulation of non-smoking flights came out and Southwest Airlines had to follow that. On top of that, traveling in and out of Dallas Love Field is a subject to the limitations of the Wright Amendment. Federal law prohibits Southwest Airlines from offering for sale tickets or providing transportation between Dallas Love Field and any destination beyond the territory of Texas, Louisiana, Arkansas, Oklahoma, New Mexico, Mississippi, and Alabama. Currently, Southwest Airlines is debating this restriction in Supreme Court.There are several airports in the area of New York that not congested such as Newburgh, Trenton, New Jersey, and Allentown, Pa., that afford Southwest with low airport costs. The only impediment on the carrier's growth last year has been rising fuel prices, which were up 34 percent and are causing earnings to be flat on a year to year basis. As a result, if price of fuel will continually rise, the company would lose money o...
