s backing up American Express, and Paul Reiser wants you to use AT&T. Why do these famous stars appear on commercials and ads? The purpose is to subliminally give the product traits that it never even deserves, like wealth, fame, and success. When you see Michael Jordan drink that Gatorade and then go for a 360 slam dunk, they want you to think that,"Hey, maybe if I drink Gatorade, I can become a great a basketball player as Michael Jordan!!!" Now when you see something like Jerry Seinfeld with American Express, they want you to think, "If somebody so prestigious and successful as Jerry Seinfeld loves American Express, than it MUST be a great card to have!" Besides the less obvious, there is simply the fact that somebody wants a famous celebrity to present a product, rather than some common person, what is the hype in that?5.) Thirsty? Drink Coca-Cola. Hungry? Go to McDonald's. Need underwear? Buy a pair of Hanes. The infamous "Bandwagon" technique, where the motto is, "Everybody else is doing it, so why aren't you?" Companies that have already achieved marvelous success will start using advertisements, suggesting it is second nature to buy the product. As if it was so popular, you might be insane not to have this product in you house. For instance, the new saying of McDonald's is, "Did somebody say McDonald's?" Whoever came up with that phrase for their commercials is a genius, because there is so much behind that quote than what it actually says. It gives you the idea that they are the best, the tastiest, and the most popular, without really even telling you this up front. McDonald's knows that they are successful, so they do not need some cheap gimmick to sell their food, all they have to do is be there, and the people will flock.6.) Do you want to be fat? Are you trying to treat your hair badly? Would you like to have zits covered all of your face? The technique of "fear," where they let you know that not buying this product will be...
