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Subliminal Advertising

disastrous on your own self. How about having dandruff on prom night? Mostly used on people that are uncomfortable with their self, and believe that they need some improving. Maybe the oldest gimmick on television today, the BEFORE/AFTER scene, where somebody looks terrible in one picture, than in the after picture, they look terrific! Toothpaste eliminates embarrassing bad breath, deodorant hides unpleasant odors, and face creams prevent ugly pimples, see what I am talking about?Finding a target audience is the root of using subliminal messages. The company has to do extensive research on what audience their product attracts the most to; usual groups can be classified as teenagers, young adults, children, and senior citizens. The audience can even be more specific, like female, Latino, handicapped, etc. Once the company has established their target audience, they find out what are their strong points, weaknesses, vulnerabilities, fashion, attitude, and "taste" is. Once all the possible information is compiled, they discover ways into tricking the audience to buy a product. A popular way to do this is by using stereotypes that appeal to that particular audience. For instance, if the product is targeted towards somebody who cares too much on how they look, a company might use some dumb, but popular blonde, that only cares when her next date is. Here is a little tidbit for you, Aunt Jemima of Aunt Jemima's Maple Syrup, used to have the appearance of a southern slave. This was actually done to attract an Afro-American audience more, I suppose because it takes a slice of their ancestry, it might draw more attention than any other maple syrup. Nowadays, to be politically correct, they have changed Aunt Jemima to an ordinary modern-day black woman. So what target audience do you fit in, probably more than one? Then when you decide what target audience you are classified as, take a look around what products you purchase at home, then analyze...

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