r on-line displays. Sponsorships - of specific areas of the Internet community allowing members to tighten user identification between them and a product or service. Lead generation - with statistics on impressions and 'click throughs' - offer your members access to the database of Internet Community registrants.3.2.2 Be your industry's portalCapitalize on your assets: name recognition, membership and your established lines of communication to create the essential presence on the web. These assets are the means and tools that insure that your web site will become the portal. One that all others will want to participate in - and benefit from.3.2.3 Provide e-commerce sitesOffer your members complete e-commerce enabled storefronts. For the member your Internet community can take the prospect from your site directly to their on-line storefront to close the deal. This can be another value-added member benefit - and an additional revenue source for your organization.3.2.4 Create an Internet CommunityComplete an on-line Internet Community presence with: Virtual Exhibit Hall New Products Classified Ads Community Discussion Forum Live Chat Current Features Industry Profiles Industry Events Featured Articles What's New Member information and registration Program descriptions, Exhibit Hall registration3.3 Competition There are approximately 240 ISPs operating in the U.S. Of these, approximately 10% offer broadband capabilities and less than 5% offer the type of community and business building applications we provide. There are currently no broadband ISP dedicated to the creation of profession trade associations. Clearly we have the opportunity to be the market leader by gaining, among other things, first mover advantage.4. Marketing Plan4.1 Overall Marketing StrategyIn order for TapNet to be successful it must generate a series ...
