of repeat users and establish its community. This is tremendously import for the success of TapNet. The TapNet site is targeting a very select group of users, the trade association community. The following features are designed to be offered as free or fee services to this community in return for generating interest, repeat use and loyalty to the site as active participants of this community.4.2 PricingPricing will be established based on leading Internet Pricing Models. TapNet will offer banner adds to all its trade association's members. This will be based on a flat fee and a yearly contract.4.3 Sales Tactics and PromotionSales tactics include only using on-line capability. No direct sales force will be deployed to assist in marketing activities. Major promotions include the following: Trade Show Site - On the TapNet.com front page, there is a series of links to microsites that provide information and services for the tradeshow visitor and exhibitors in the form of a virtual trade show. This virtual trade shows are a link to trade association websites that offer product and services to other trade associations. These microsites will be a great draw for TapNet site. Daily Trade Association Headlines - This feature is a daily e-mail posted and pushed automatically to all subscribers. The daily headlines are short: two to three sentence blurbs about events and issues affecting the trade association industry as they happen. The email newsletter is free and easily downloadable. Discussion Forums - This feature I a bulletin board style posted discussion. Stock Listing - This feature provides stocks traded in US. The delay is 15 minutes and is used as a draw. Calendar of Events - This feature provides a listing of the events of relevance to the trade association. Events are organized by the month in which they occur.4.4 AdvertisingOur goal is to advertise on the leading Internet portal and search engin...
