e industry as a whole. Currently unemployment is unusually low, which can make it difficult to hire qualified employees. Quality employees are needed to ensure good customer service, so customer service could suffer due to low unemployment. Technology is a major influence in the industry and the companies are trying to cash in on the e-business boom. Most of the companies in the industry allow customers to shop on the Internet. Suppliers for the general merchandise retail industry play a major role and could be an opportunity or a threat. Several stores in the industry use the same suppliers and have to compete to get low prices and keep costs low. Target's opportunities for domestic new store growth remain strong. During 1999, Target added a total of 74 new stores. SuperTarget provides Target with tremendous opportunities for future growth. SuperTarget combines general merchandise with high-quality grocery items to offer a convenient one-stop shopping experience for its consumers. Target envisions the Internet not only as a channel for selling merchandise, but also as an important communications tool to reach consumers and improve customer service. In 1999, Target devoted more resources to building the merchandising, marketing, fulfillment, and technology processes required to support Internet shopping. The growth of the Target credit card continues to increase in profit from credit.Key Factors for Success in the IndustryThere are a few key factors for success in the general merchandise retail industry. Companies in the industry have to deliver value in dramatic new ways to keep customers loyal and keep market share. Each company will have to offer well-designed merchandise at great prices, with powerful presentations in attractive stores. Companies need to try to offer more exclusive products, with a greater emphasis on design. The businesses in the industry need to plan for future growth and financial success with diffe...
