rentiated merchandise. Target Corporation has tried to meet these customer needs by expanding its target market and improving the quality of products it sells.Customers want fast service with a respectful tone. That means getting in and out of the store quickly, finding merchandise in stock, and obtaining rapid and knowledgeable answers to questions. Consumers find service to be more important to them than any other part of their store experience, so companies in this industry need to focus on customer service. Target Corporation’s well-trained staff continues to give its customers excellent customer service.Corporations in the general merchandise retail industry need to maintain cooperative relationships with the communities in which they do business. The commitment to be an active member of the communities where they operate is essential for success. The companies should work together with educational programs and provide financial support when possible. Successful businesses need to continue to look for innovative ways to partner with nonprofit agencies to build stronger communities. Target Corporation is probably the most active in the industry when it comes to community involvement. It has several programs that offer financial support and give back to the community. Internal Firm AnalysisCurrent Objectives Target Corporation is committed to growth and delivering superior returns to their shareholders. Some of its main objectives are providing better quality and prices compared to competitors, creating a fun and inviting variety of products, and developing guest-friendly, convenient stores. Target claims that it provides better quality than some of its competitors, but it is more difficult to compete on price. Within the last few years Target has created a fun and inviting atmosphere for its customers with the help of strategic planning and marketing. Target Corporation’s stores are convenient for its custome...
