rs, but it needs to continue to focus on consumers changing wants and needs. The principle objective of the company, which is to deliver annual earnings per share growth of 15% or more over time, has stayed the same for years. Since the corporation became publicly held in 1967, Target Corporation has successfully distributed 129 consecutive dividends. It has been relatively successful in meeting its objectives in the last five years compared to the previous decade. Its mission statement is to be the retailer of choice in the discount, middle market, and department store retail segments. Target Corporation focuses on trend leadership, excellent guest service, exciting team member opportunities, and community outreach, to create long-term shareholder value. It plans to continue to reach multiple market segments with its many operating divisions. Each division is specifically geared toward American consumers with stores ranging from upscale discount, to full service department stores. Target tries to focus on specific markets with stores strategically located in regional malls, neighborhood shopping centers, or freestanding buildings. In some of its department stores and Mervyn’s, some clothing lines have unique styles and broader ranges of sizes available to attract a more upscale market. Its major store, Target, focuses on offering a wide variety of products at more affordable prices. Target Corporation works on getting customers in and out of the store quickly and makes sure merchandise is constantly in stock. Target Corporation also focuses on community outreach. Since 1962 they have joined nonprofit organizations to give back to the community through grants and special programs. In 1999 the corporation took an active part in communities nationwide by donating more than $67 million to nonprofit organizations. In 2000 these donations will exceed $80 million for medical patients, education grants, immediate clothing, ...
