ck in 1967. Since that time, TI has been the leader in innovations in the calculator industry. Texas Instruments is the most widely used and recognized brand of calculator in the United States. TI has maintained relationships with retailers and educational institutions in order to continue to be the leader in educational and graphing calculators. TI calculators are used by 90 percent of high school and college students who use calculators. TI focuses on students and educational institutions for sale of the products of this division.By utilizing advances in technology and improving operating margin by 5.2 percent, TI was able to raise revenues in this division by 6 percent during 1999.(Hoovers, 2000) The calculators manufactured by TI are differentiated by the number of features available on the calculators and by TI usually being the first to develop new features on calculators. TI also differentiates this product line by offering a large number of different models that cover a very broad range of uses and prices. Once again, TI is able to utilize advances in technology from its semiconductor business to enhance the other divisions within the company. International StrategyTexas Instruments utilizes a transnational strategy in international markets. By maintaining global efficiency, TI is able to ensure the high quality of its products. In the semiconductor industry, the DSP and analog chips are very standardized. Local responsiveness is necessary in a few products produced by TI, but most are standardized products. The built-in programmability allows for the chips to be produced in the same way throughout the world. Most of the controls and materials are produced the same way throughout the world but some may require local responsiveness and adaptation. Automobile manufacturers in different countries may require some adaptation of the controls for example. Electrical components also differ from country to country. This...
