low demand for local responsiveness makes it easier for TI to maintain global efficiency and consistency for its core business.SWOT AnalysisStrengthsA sustainable competitive advantage is achieved when firms implement a value creating strategy that is grounded in their own unique resources, capabilities, and core competencies. Collectively, these are known as a company’s internal strengths. Every company must determine its own strengths and utilize these strengths to gain a competitive advantage. Texas Instruments has numerous strengths within their industry. One of Texas Instruments strengths is their ability to create and develop new products as well as new uses for these products. TI is the world’s leader in semiconductor developments. TI not only creates new products, they also help develop new uses for these products. Texas Instruments has been able to “exploit innovative technology and unique capabilities to shape their local environment and maintain their competitiveness”.(Afuah, Winter 1999) TI components have been selected by Toshiba Corporation to power the new Mobile Audio Player, which is the first to offer a Secure Digital memory card that will store copyrighted material. “TI’s programmable DSP’s allow manufacturers to update features and functions with a simple software download, rather than by upgrading internal hardware.”(PRNewswire Tokyo, May 30, 2000) Another strength is TI’s market share. TI is the market leader in its dominant business of semiconductors with nearly 50% of the market share. This large amount of market share allows for TI to invest more heavily into product development and R&D than its competitors. This also allows for TI to become more closely involved with its customers and to develop the products they need. For example, “TI has shipped 300 million general–purpose and custom C5000 ™ DSP’s since 1997 and sec...
