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Texas InstrumentsA Strategic Analysis

ured a total of $3 billion in new design-ins for its general purpose product during the same period.”(PRNewswire Houston, May 26, 2000) TI was also able to ship its one millionth TMS320C5402 ™ DSP after only nine months of production. According to Kevin Spoor, portfolio manager of Northern Technology fund, “They’re (TI) continually developing new products and working with their customers. That’s a tough stranglehold to break”. (Boitano, 2000)Another strength of Texas Instruments is the ability of the company to purchase other leading technological companies. In the last several years, TI has acquired more than 12 companies, each with their own special knowledge in areas concerning TI’s main product, semiconductors. TI has been able to select those companies that had existing products or knowledge that would help create a greater demand for TI’s existing products or that would enable TI to develop new products. This has allowed TI to take full advantage of the new digital era marketplace and put itself in a position to emerge as the driving force behind the digital revolution.WeaknessesA company’s internal weaknesses are often difficult to see during times of growth and prosperity. As the industry leader, TI has experienced tremendous growth in market share and sales. This type of growth often makes it difficult to spot weaknesses within a corporation. During periods of growth in sales and profits, everything appears to be fine. It is during times like these that top executives must be able to look deep enough to find the problem areas that may lead to destructive situations. Texas Instruments has focused most of its R & D and expenditures on the semiconductor business. This may eventually pose a problem for TI. By focusing on one product line, TI may be setting itself up for trouble in the future. If the semiconductor industry is replaced by new or better technology, ...

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