advantages in all markets. Technological advances are made very rapidly in today’s global world and TI strives to maintain its position as a leader in these advances. TI strives for excellence in everything they do by producing products and technologies that make them and their customers sustainable different from the competition. (TI Home Page, 2000) Semiconductor BusinessThe semiconductor business differentiates its products by continuing to design and develop smaller, faster and higher performance products. TI’s technology allows for real-time processing performance at very low levels of power dissipation. This kind of performance allows for power supplies to become smaller and last longer than ever before. Today’s digital wireless phones are small enough to carry anywhere and can last for as long as a week on a single battery charge. (TI Annual Report, 2000) The new DSP chips produced by TI also differentiate themselves by being programmable. This allows for virtually any manufacturer to write their own software code while using the same high quality chip as their competition. This in turn allow for TI’s customers to differentiate their products as well. This programmability also allows for TI’s chips to integrate with products that are still to be developed. This allows network carriers to “future-proof” their networks and to reconfigure them on demand, eliminating the high costs of rebuilding the networks. (TI Annual Report, 2000) Texas Instruments semiconductor business showed strong growth in 1999. TI’s semiconductor revenues increased by 21 percent during 1999, compared to worldwide growth of only 19 percent. In the DSP area, TI revenues outpaced the market rate of 25 percent by achieving a 28 percent growth in 1999. TI has increased its market share in DSP sales to near 50 percent of the worldwide market. TI DSP’s are found in over 60 percent of the digit...
