al wireless phones that are currently manufactured. TI’s DSP market share equals that of the three nearest competitors combined. In the analog market, TI grew 17 percent by introducing a record number of new catalog products and by acquiring Unitrode and Power Trends, two chipmakers who are leaders in power management. (TI Annual Report, 1999) TI’s catalog sales of combined analog and digital products to mass markets increased by 37 percent. (Source: http://www.ti.com/corp/docs/investor/speeches/bofa2000/index.shtml)Texas Instruments has strengthened its semiconductor business through acquisitions and increased investments in technology and research and development. By becoming a market leader in the development of new technologies as well as the use of these technologies, TI has become one of the driving forces behind the digital communications era marketplace. “Just imagine: A marketplace where not only every wireless phone call is touched by a DSP, but also every phone call. Every Internet connection. Every photograph. Every song and movie. Every page printed on the desktop. Every appliance in the home. It can happen, thanks to the speed and versatility of today’s DSP and analog chips.” (TI Annual Report, 2000) And TI plans on being not only the driving force behind such a marketplace, but also the leader in market share of the components used to supply such a marketplace.Materials & Controls businessTexas Instruments second largest business accounts for 11 percent of total sales and utilizes an integrated low-cost differentiated business strategy. The Materials & Controls division consists primarily of electrical and electronic control devices, electronic connectors and clad metals. These products are sold mainly to original-equipment manufacturers and through distributors. (Hoovers, 2000) This division of the company is able to utilize technological developments from the semicon...
