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WalgreensA Strategic Analysis

getting to buy (http://www.walgreens.com/about/press/facts2.jhtr). This kind of company is not just formed overnight- it takes many years of hard work. The following section details the beginning of Walgreen Company and how it became the number one drugstore chain it is today.In the small town of Dixon, Illinois a man by the name of Charles R. Walgreen Sr. began a dream that soon turned into a reality. Charles R. Walgreen Sr. was born near Galesburg, Illinois and relocated to Dixon when he was a young boy. At the age of sixteen, he was in an accident and cut off the top joint of his middle finger. This unfortunate incident caused Walgreen to quit athletics and begin working. He worked in a local pharmacy where he began his dream to become a pharmacist. If not for the accident, there may never have been the Walgreens that we know today (http://www.walgreens.com/about/press/facts2.jhtr). Charles R. Walgreen Sr. knew that this dream would only be realized in a larger city, therefore he moved to Chicago. In 1893 he began to study the ways of a pharmacist, and was not satisfied with what he found. The old fashioned way of running a drugstore left Walgreen with many unanswered questions. Where was the desire to provide superb customer service? Where were the innovations in merchandising and store displays? Where was the selection of goods that customers really wanted and could afford? Where was the sense of trying to understand, please and serve the many needs of drugstore customers? And, most of all, where was the commitment to providing genuine value to the customer? (http://www.walgreens.com/about/history/hist2.jhtr) Because of these questions, Walgreen decided to open his own drugstore and implement all of his new ideas. In 1901, Walgreen created a neighborhood drugstore measuring just 50 feet by 20 feet. Little did he know that his strategic plan for this small business would become Walgreens, the number one drugstore ...

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