chain.Walgreen began this great venture by a purchasing local drugstore for $6,000. He soon added bright lights to create a cheerful, warm ambiance in the store. The aisles were widened for convenience, and the selection of merchandise was improved and broadened. Walgreen always kept prices fair and reasonable, and offered a service that was like no other drugstore around. (http://www.walgreens.com/about/history/hist2.jhtr) One of the many additions to the new and improved drugstore was the addition of the “Two Minute Drill.” This strategy worked by keeping the call-in customer on the phone with casual conversation, while the prescription was filled. The merchandise was then delivered to the home of the customer while they were still on the phone with Walgreen. The customer was amazed at the fast and friendly service. This became the “Two Minute Drill.” This drill created customer loyalty and a positive image. (http://www.walgreens.com/about/history/hist3.jhtr)By the year 1910, Walgreens had expanded to two stores. Walgreen continued to take advantage of new opportunities and enhance a growing customer base. With this in mind, Walgreen decided to add hot food to the wide variety of items available in the stores. This was the addition of the soda fountain. (http://www.walgreens.com/about/history/hist3.jhtr) In 1913, Walgreens had four stores in the Chicago area. By 1919, there were 20 stores—Walgreens was growing fast. The customer friendly chain store was continually looking for new and innovative ways to please the consumer. Noting this, in 1920 a man by the name of Coulson added ice cream to a popular milk mixture. This was the beginning of the milk shake. (http://www.walgreens.com/about/history/hist4.jhtr) Walgreen was so impressed with this new sweet drink that he added it to the menu of all of his stores. The wonderful creation was written about in newspapers and talked about in every...
