city that housed a Walgreens store. Customers were suddenly standing in line for this cool new drink. Walgreens was becoming popular. By 1930, the fast growing chain had well over 500 stores. With this newfound fame, Charles Walgreen incorporated philanthropy in the corporate mission. After leading a full life and accomplishing so much, Charles R. Walgreen Sr. died in the year 1939. The Walgreen Company was left to his son Charles Walgreen Jr. With a disciplined management team, Walgreen Jr. would lead the company that has continued to exponential growth. (http://www.walgreens.com/about/history/hist5.jhtr). Walgreens continued to prosper through the years, even during the depression. By 1975, Walgreens had 633 stores and employed over 1500 pharmacists. Moving through the century the growing chain store now had a third Charles Walgreen continuing the family tradition. With the help of Charles Walgreen III, Walgreen Company hit a milestone when they opened the 1,000th store in 1984. (http://www.walgreens.com/about/history/hist6.jhtr) As Walgreen Company proceeds into the future, great things are expected to happen. In the year 2000, Walgreens opened its 3,000th store. Walgreens is currently in 43 states and Puerto Rico. The strong, solid drugstore chain plans to open 450 stores in 2000, one new store every 19 hours. Their goal is to have 6000 stores by the year 2010. With all the growth and advancement in technology, Walgreen Company plans to hold the market as the number one drugstore chain indefinitely. (http://www.walgreens.com/about/history/hist7.jhtr) Competitive AnalysisWhen evaluating any business, it is important to look not only at the company, but at other companies in the market to determine their market position, their strengths, and their weaknesses. The more information you have on your competitors, the more likely you are able to succeed in creating a successful strategy against them. Knowing this, the...
