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WalgreensA Strategic Analysis

ing markets Relocate Remodel Invest heavily in high-tech store and distribution systems which drive service up and cost down Explore international opportunities Offer an online drugstore web site totally integrated with our retail storesWalgreens is continually opening new stores in new and existing markets. As stated before, this company is fueled by the growth that it exhibits. Walgreens is growing almost exponentially. This number one drugstore chain plans to open its 6000th “brick and mortar” store by the year 2010. Walgreens is already relocating to corner stores with their own small parking lots. This adds to the convenience that Walgreens provides to the customer. Before, Walgreens were located in selected spaces in strip malls. The move has enabled Walgreens to increase its store size from 13,000 sq.ft. to 14,500 sq.ft. All in all, the objective to relocate is a good one.Remodeling has become evident in the expansion of the width of the aisles. Also, Walgreens has changed the color scheme and the lighting in the stores. The once dreary store is now one that creates a new, comfortable/exciting ambiance. The aisles are now easier to maneuver in, and items are easier to locate in a short amount of time. The next objective is one that is of vital importance. First of all, it is important to invest money in something that will produce results. Walgreens must keep up with technology. As stated in the objective, this will not only better service, but will also drive down cost. It is smart for a flourishing company to invest in itself for self-improvement. Once conquering the existing national market, Walgreens plans to attack international opportunities. For every company that grows at this pace, international growth always comes into play. First, Walgreens must research to see if there is even a market for a drugstore chain internationally. This objective will requi...

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