re the use of major financial backing. A type of decision like this is not one to be taken lightly. Lastly, Walgreens has jumped feet first into the Internet market. Currently, only the service of the pharmacy is offered on the web site Walgreens.com. Eventually, Walgreens would like to be able to offer other retail items found in their store on this web site. Due to the fact that the Internet is the wave of the future, Walgreens could not pass up an opportunity to ride on that wave. This objective is a smart one that warrants extra attention. Analyzing the entire strategic vision and the objectives that support that vision, it is obvious that Walgreens has everything under control. Their massive growth proves that the management team is paying close attention to detail of the objectives. If this type of behavior continues, Walgreen has a good chance at remaining the number one drugstore chain indefinitely.Strategic AlternativesAs Walgreens moves into the future, it is important to look at the current strategic direction as well as any alternative strategies. When the massive growth takes place, current strategies may not provide necessary structure for the vision of the future. However, this is not the case for Walgreens. As the number one drugstore chain, Walgreens must continue to expand to remain competitive. The following paragraphs will examine the current strategy, and also take a look at a few alternatives. GrowthCurrently, Walgreens is following a definite Growth Strategy. They have successfully implemented this strategy, and have been reaping the rewards based upon the company’s growth in volume of product, revenue, and profit. Walgreens expands into the growth strategy through concentration, rather than diversification. This company has already set the industry standard for a convenient one-stop shop for consumers, and plans to concentrate on the key factors that have landed them on top. As Walgreens c...
