all of the alternatives, the most constructive strategy is the concentrated growth strategy. Walgreens plans to capitalize on the opportunity in the market, and implement the growth strategy. Recommendations to be discussed later in this analysis will help implement this growth strategy.Competitive StrategiesThe core purpose of a competitive strategy is to obtain strategic advantage over the competition. This can be accomplished in several ways. The key to the competitive edge is to win customer loyalty, outshine the competitors and secure a steady position in the market. Walgreens uses a combination of several competitive strategies, because this approach allows them to cover all aspects of their business. The following paragraphs will discuss three competitive strategies used by Walgreens.DifferentiationDifferentiation involves setting a company apart from the competition, by providing an unique product or service combination. This type of strategy is efficient when: There are many ways to differentiate Buyer needs/uses are diverse There are not many using the differentiation strategy (Dr. Ross 2000).Walgreens differentiation strategy is accomplished through a combination of convenience, quality products and customer service. For example, Walgreens has created a drive-thru pharmacy. This supports the company’s desire to set itself apart from the competition, and serve customers wants and needs. In addition, Walgreens creates an easy one-stop shop so that the consumer may pick up everyday items while waiting for their prescription to be filled. In setting themselves apart, a company can differentiate product oriented research and development, raw materials, the manufacturing process, the distribution systems, and the marketing procedures (Dr. Ross 2000). The differentiation approach to a competitive strategy can cost a substancial amount of money, and the company runs the risk that the consume...
