rs will not notice the improvements. FocusThe focus strategy consists of focusing in on one specific part of the entire market. This strategy enables a company to concentrate on a chosen segment of their business. This type of strategy works best when: There are a distinct group of buyers Others are not specializing in the market There is a lack of resources Some markets are more attractive than others (Dr. Ross 2000). Walgreens focus is the pharmacy department. This segment of the store accounts for over fifty percent of the stores revenue. Because of this, Walgreens concentrates immensely upon the pharmacy. Factors a company should consider when determining a segment upon which to focus are the size of the department, the growth potential, the size of the competitors, and the markets that must be served (Dr. Ross 2000). Walgreens has taken steps to make sure all the components mentioned above are considered and satisfied.The reasons mentioned above explain and support Walgreens decision to combine their competitive strategy with differentiation and focus. This combination creates a dangerous strategy for their competitors. After analyzing both strategies, a combination of the two is most beneficial. ImplementationThe recommended implementations are in congruence with Walgreens continued procession of its current strategic objectives, and the growth concentration strategy. These recommendations are intended to assist Walgreens in meeting its already set objectives in a more efficient and timely manner. They can be easily intertwined into current expansion plans by adding to, not altering or suspending growth and anticipated positive changes. Offer free makeovers once a month by a professional beauty consultant, and tailor their cosmetic product lines to meet the needs of the surrounding ethnic demographics. People from ethnic backgrounds such as those of African-Americans and Hispa...
