ertisement by playing their religious songs and music. Therefore, I believe that to use the point of religions in Argentina is also important.4C. Individualism vs. Collectivism As we stated above, we may do marketing in two different directions, and they are individualism and collectivism. For an individual person, we may market the Home Theater System on those people we have in our target market. Because in our target markets, people are having much more time and money then others who is still young and working. Nevertheless, talking about the collectivism in Argentina, we may need to think about it more. In Argentina, we may need to include people into groups in many ways, such as religions we mentioned; ethnic groups such as whites, mestizos, Amerindians or others; language spoken regions such as Spanish, English, German or Italian. Since Argentina is a mixed society, we may need to consider all above for collectivism.4D. For political point of view for business, I do not think that it would be a problem, although there is no international agreement for Argentina and US. Since the economy in Argentina is not still in developing status, the Argentina Republic government is welcome for other industries to enter to their country to make their economy go up. However, for security and crime in Argentina, there is little threat to U.S. business people from indigenous terrorist organizations in Argentina. There are no known violent domestic groups currently active in this country that are specifically targeting U.S. interests, but given the presence of members of and support for extremist terrorist groups in the tri-border region of Argentina, visitors to Argentina cannot discount the possibility of terrorist activity, to include random acts of anti-American violence(9).4E. For Bose Home Theater System competitors, I believe that it should also be differentiated into two different groups. One is by quality and price, as we s...
