inhabitants, 93 percent are nominally Roman Catholic; yet only 7 percent of the population in Benos Aires, the capital of Argentina, regularly attends church. In rural areas church participation is only slightly higher--around 18 percent. The constitution guarantees religious freedom, although Jehovah's Witnesses were banned in 1977. Freedom for most other denominations is a fragile thing, as the power of the Roman Catholic church, with some government support, remains quite strong. All other religions must be registered -- or pronounced illegal. Protestants have grown to 900,000 or approximately 3% of the population. Major denominations include: Methodists, Baptists, Mennonites, Reformed, Disciples of Christ, Pentecostals and Seventh Day Adventists. Argentina is home to the largest Jewish population in Latin America, numbering 450,000. The Argentine Evangelical Lutheran Church, partner church of the Lutheran Church - Missouri Synod, has 30,000 members - one tenth of one percent of the population. The total Lutheran community, including several Scandinavian churches, is about 150,000 worshippers(8). According to this information, we can understand how important of a religions are in Argentina. Therefore, if we want to do business in Argentina, we will need to know more about the Roman Catholic religions.4B. Talking about the religions in Argentina, it may effect of doing marketing for Bose. If the managers know much about the main religion of Argentina ~ Roman Catholic, then he or she may be able to take some advantages from this point. Most of the religions in the world may tell their adherents that not to indulge with profligate life. However, if we can make them understand that the Bose LifeStyle may not be only for personal enjoyment, but also for church use, then it may be marketable. For example, if they have the Bose LifeStyle in church, then they can use it instead of choir, or they can use it for religious adv...
