ound sound used to be the exclusive province of movie theaters. Then Bose extended its film sound technology into the home as Dolby Surround. For myself, I personally owned a Bose LifeStyle 25 Home Theater System, so I can say that the quality is good that everybody would say so. I am very satisfied with it after I have used it for almost two years. (See the pictures above, knowing how the sound wave goes in the room space)2A. Competitive settings: As mentioned, Argentina is in the section between underdeveloped and developing country; therefore, social statuses there are disparity between the rich and the poor. I may think this as one of the competitive settings that effect the selling and marketing Bose LifeStyle in Argentina. However, the imports of Argentina in 1997 were $30.3 billion, and there is about 20.7% with the partner of US(3). Excluding the economic condition, other competitive settings may be other brands such as Sony, Yamaha, or Aiwa. However, Bose corporation was founded in 1964 with the goal of developing high fidelity audio systems for the home and others, capable of reproducing a level of lifelike sound, unmatched by conventional speakers. Since then, the BOSE name has become one of the most widely recognized in the hi-fi industry(6). I can not say that the Bose products are much better than others, however, I can say that at least, it is listed in the front of name brands in the world.2B. Argentina is a civil law country, meaning that its courts rely on laws complied in codes, such as the Commerce Code and the Civil Code. Judical decisions are typically based on code provisions rather than on precedents set by past judicial decisions. For the law of foreign investment in Argentina, it was revised extensively in 1989, again in 1993, and now essentially provides foreign investors with the same status and rights as local investors(10). For business purposes, I believe there is no conflict of marketing t...
