he Bose product with political and legal factors. Since the Bose LifeStyle Home Theater Systems are belonged to consumer goods, I believe there should be no social or culture conflict with it. Oppositely, as we talked before, the Argentines love music, I believe they will be no problem too with the cultural factor. However, I believe the social factor in Argentina may refer to the hierarchy in Argentina. What I mean by hierarchy refers to those people who have great distance between the rich and the poor as we discussed above. Besides, the point of language is also important. In Argentina, the official language is Spanish; therefore, if the managers who distributed for doing business in Argentina are able to speak Spanish, I believe it would help a lot. Although there are many people who can speak English in Argentina, it would be much easier to understand what is going on anytime if speaking Spanish.3A. Demographic segmentation variables Below is the target market that I selected for Bose LifeStyle Home Theater Systems: Age Groups: 35 ~ 54 Sex: Male and Female Family Life Cycle: Empty Nest Children Age: At Least One Is Over 18 Social Class: Middle Class or AboveThe reason that I target on those people who are in middle age or above is because they may have ability to earn money by themselves and probably have savings in the bank. Middle class or above may refer to those people who have enough purchasing power for those consumer goods like Bose products. And since there is no special request of male or female to use LifeStyle, I would target on both male and female. For the Empty Nest in family life cycle, at least one child is out of home, it may means that the social responsibility and economic burden for them could be reduced. The situation may be different for each empty nest family. Some may be that no children staying at home and parents are ...
