aith and funds into the corporation. Before there were customers and employees, there were shareholders with a vision of a viable and profitable corporation. Because of the risk they bare, the vision they had, and their ability to create an efficiently functioning corporation, their interests are number one. However, not to the extent that laws be broken and other stakeholders rights be violated. A great of example of corporate managers doing just that lies within the Ford Pinto case we went over in class. Consumers rights to life were grossly violated by Ford, solely because they calculated the loss of life to be less expensive than a recall. This was clearly a case in which managers crossed the line in upholding their duties to shareholders and would not be condoned within the corporation I am part of. As long as nothing of that nature takes place, as a manager I have a deontological duty to my shareholders. Deontology is a principle discussed in lecture and Rachels book I use to support this argument. As corporate manager, I have a deontological duty to make shareholders interests my primary concern. They have an intrinsic right to be my primary concern since, as I mentioned previously, without the formation and funding made possible by the shareholders, the corporation wouldnt even exist. Next in the pecking order of stakeholder interests I would represent would be the environment. In these days of the soaring NASDAQ, space shuttle missions, and the internet, it is easy to forget that the environment is even a stakeholder at all. I have to admit, before this course I had been guilty of doing just that. After you taught us what constituted a stakeholder, I was quickly reminded how important the environment is. There are two primary reasons the environment receives such important representation. First, and most obvious, at this time as human beings it is all we have to survive off. The delicate balance and interrelationships of ecosys...
