ection for the next few months or year. This is a simple way of forecasting because trend exploration assumes that sales will remain the same, however, this may not always be the case. Allstate is probably known best as the "good hands people". This is their main advertising campaign. It commonly uses the sales pitch, "your in good hands with Allstate." Beyond having a photo and name in the yellow pages, Mike himself doesn't have a particular advertising campaign for his individual office. He does, however, supply his customers with his personalized pens, magnets, calendars, and business cards. Mike doesn't supply any promotional things for his office; the company does it for him. They manufacture and send him any special promotional advertisements that he can place or hang in his office. The company informs him of what areas that the agents need to focus on selling but that doesn't necessarily mean that there is a promotional campaign that will go along with it. Prices for each policy are determined to specifically fit the individual who is buying the policy. Things such as the number of years a person has had his license, how many points are on ones record, and the type of vehicle being driven, along with other certain factors, help to determine the price of an auto policy. Certain features such as smoke detectors and an alarm system, again along with many other factors, contribute to a final cost of a home policy; and a person's age, health, and length of the policy will all affect the price of a life insurance policy. In addition to the individual factors that help the agent find the premium that needs to be paid, the company also figures in how many losses, of money, there were due to claims, the salaries and benefits paid to the employees, and the cost of advertising and promotions. All of those factors contribute to the final cost that the customer has to pay. The way the competition is analyzed is actu...
