lly implemented its b-web applications in a favorable way. The fact that it can interact with and access the inventory of all its local stores in real time allows it to offer more options to its customers, including taking advantage of special offers from local stores even when the purchase is made online.Value PropositionMost people have stories about their shopping experience, whether it is a trip to the mall, a shopping center, or any other retail outlet. They can tell you about traffic, parking battles, crowds, and the frustration of dealing with sales persons, not to mention long lines at the counter. I t is this shopping experience that Circuit City intended to enhance through its use of the Internet. It was mentioned before how a web implementation had to disaggregate the end customer from its previous experience, and to focus in developing a new and improved relationship with its customers.Circuit Citys Internet development, and its integration into its core business, brings a new meaning into the word convenience. As an aggregator, Circuit City adds value to the end customer experience by enhancing every aspect of its interaction with customers. A hassle free transaction, or at least one that is minimized, is worth more in todays fast paced and highly competitive business world. Circuit Citys web application allows its customer to shop, compare prices and products, purchase those products, take advantage of special offers, apply for instant credit, and receive customer support over the internet just like a customer would at any local store. This was one of the critical success factors that Circuit City intended to develop, and one, which has been successful in its attempt to stay ahead of the competition.Another value added feature, the one that Circuit City prides itself for enhancing, and the one that proved to be the most critical and successful was that of fulfillment. While other e-commerce sites offered delivery ...
