liances, and personal computers.The web site www.circuitcity.com consistently delivers reliable performance and strongly challenges that of its competitors. With its hardware scalability, the site was prepared to handle a 2000 holiday buying season with up to twenty times the transaction volume of 1999 s. Most importantly, the site supports the overall business of Circuit City by offering not just an online purchasing option, but also features that boost in-stores sales and improve the over all buying experience for customers.OVERALL ANALYSISStrategic DevelopmentA successful business web strategy is one that puts a company at an advantage over its competitors, one that focuses on satisfying the needs of the end customer. Such strategy must separate, or disaggregate, the old value proposition that the end customer experienced and enhance it into a new value proposition that would improve, and strongly solidify the relationship between the company and the end customer. In the highly competitive retail business, Circuit City realized the need to expand upon its favorable reputation. Its electronic business strategy focused on increasing its leverage in the industry by integrating its retail shop with an electronic superstore in a way that it could have an advantage over its competitors. This came in the form of express pickup, which allows the customers to pickup their merchandise from nearby stores. Strategically this approach expands Circuit Citys presence globally while increasing support to its local branches. This e-commerce application enables Circuit City to become more competitive and sustain high yield relationships with customers, suppliers and employees.Most successful web applications are those that deal in real time terms. Internet technology has lowered the levels of tolerance that customers are willing to engage in dealing with business transactions, especially in highly competitive markets. Circuit City has successfu...
