staple or seal, they have special blank spaces for the prospects name and address.7)Statement stuffers: are direct-mail advertisements that are enclosed in monthly customer statements from department stores, banks, or oil companies.8)House organs: are publications developed by associations or business organizations such as; stock holder reports, newsletters, and consumer magazines.9)Catalogs: are reference books that list, describe, and often picture the products sold by a manufacturer, wholesaler, jobber, or retailer. Some mail-order companies prosper with specialized products like outdoor clothing and gear, electronic gadgets, or even gourmet foods.The Use of Visual CommunicationThe use of visual communication for direct-mail pieces are made to be unique for each of the individual target markets. Therefore, the writers, artists, publishers, marketers, and advertisers need to be intelligently selective about the visual communication that is involved on the mail. For instance, to name two different audiences, it may require using distinct art and design strategies. As a designer of a direct-mail piece, they must first attract the reader, get the piece picked up, opened, and read. Also, in direct mail, the advertising must be present. To be successful, each direct-mail piece must contain the following principals, which are interrelated with one another:1)Letterhead: a clever letterhead is what counts on direct-mail pieces, it cannot be too small not too large, the font must also relate with the visual communication that is presented on the direct-mail piece.2)Intriguing Visuals: Perhaps this is the single most attractive feature of a direct-mail piece. This may include: photos, cartoons, high adventure, fantasy, classic to modern pictures, and even sexual messages sometimes.3)Benefits: Since direct mail is pure advertising, the piece must present the reader of the benefits of the product or service, this may include: safety, image, disc...
