ounts or incentives, sweepstakes, and convenience to name a few.4)Company logo: The companys name, logo, or signature must be present in the direct-mail piece. In order to have success, the company must be recognized by the reader. 5)How To: How to get the product, where to buy it, how much does it cost. Basically all the necessary information that the reader needs. This can include: an 800 number, the name of store or mall, a website address, or even a map of the participating retailer. Internets Use of Visual CommunicationThe Internets use of visual communication is a different story. Direct-mail experts do not seem to have confidence on the visual communication involved in their Websites. Since direct mail online is still in its developing stages, many of us web surfers simply ignore, block, or trash our junk e-mail that is sent to us. Also, to get into the e-mailing list, a consumer must fill out an information form, which is often ignored. As a matter of fact, many advertisers do not maintain their databases. Thus, possible consumers are not sent vital information about their products, sales, or current trends. However, we visited a few Websites that involves direct-mail companies. These companies used different visual communication devices to attract their possible target audience. Among these sites are: J. Crew, Victorias Secret, and The Gap, which are all involved in direct-mail advertising, as well as in the clothing and apparel market. 1) J. Crew- This particular sight used the Christmas season for its visual imagery. Also, the use of models with different races, social classes, and social backgrounds, reminded me of a lighter side of Bennetton advertising. Unfortunately, this particular site did not have many enticing visual communicative imagery. It did contain snow and pine trees in the background as well as on the clothing of the models. The website is very easy to use, and the use of normal everyday models is ve...
