le yet ingenious advertising idea if you ask me.Hal Pawlucks 4 Rs All three Websites use Pawlucks four Rs quite well. All three Websites the were quick to load and responsive to my needs. They were simple, yet effective. The Websites were also relevant, it consisted with every information that a consumer needs, such as: customer service, new products, and sweepstakes. The repeatability of the webpages were well maintained. All three focused on the up coming Christmas Season, and also the future products that the store will be acquiring for the next fashion season. It also had a sweepstakes, extra incentives, and even a online discount card, which may have an positive effect for customer return. All three sites were rewarding, although they all varied from elegant to simple use of visual imagery, all three were good overall sites to visit.Future of Direct-Mail on the Internet Direct-mail online or online-retailing, in which consumers use their computers to shop for products and make purchases, primarily through online services (such as America Online and Prodigy) and the World Wide Web. Direct-mail online is in its infancy, generating a meager total of $125 million in sales during 1995. Thus far, most vendors have not come up with the proper marketing mix for direct-mail online. For instance, assortments are very limited, discounts are rare, and the graphic showrooms are often are not particularly attractive or entertaining. Also, the expense of establishing an appealing, functional Web site is considerable, ranging from $300,000 to $3 million or more. However, as vendors gain online experience, it is expected that the effectiveness of the Web sites should improve as the costs decline. Furthermore, it is estimated that as many as 30 million potential buyers will be online within the next several years, most of them computer proficient and many of them with substantial buying power. For these reasons, the prospe...
