ry appealing, which targets just about every possible consumer market. However, the site lacked important visual communication.2) Victorias Secret- This site mainly uses beautiful models as the visual imagery. I also noticed the possible use of subliminal advertising in Victorias Secrets website, catalogs, and direct-mail pieces. Victorias Secret places the company logo on the breasts of their models, thus enticing the viewers mind on the sexual part of the female body ( or is it just the man in me?). Also, this was the only site out of the three, that uses a two table format, which made the site easier to use. The visual communication involved in the website appeared in just about every picture. It involved the models with visual communicative imagery such as: a spiral staircase, fountains, angel wings, low and distorted background lighting, and office and household furnitures. The spiral staircase may represent a step up on your love-life, the fountain as purity and youth, while the angel wings representing strength and comfort, and the lighting just added a more classic and seductive view of the models.3) The Gap- This Webpage used the seasonal clothing apparel as its storefront. However, it did not involve any visual communication in its storefront. However, it is simple to use and I was able to find the proper information that I requested such as: products, store location, and customer service. There was a interesting feature in the Gaps website, they involved the visitor with the popular television commercials by adding the download feature of the chosen commercial, as well as numerous desktop pictures. The visual communication used for the commercials were focused mainly on the musicians and the clothing they wear. That is the main reason that the company used a plain white room, with no eye catching visuals. Therefore, the audiences eyes will not wander around and will recognize the spokesperson and the apparel they wear. A simp...
