the firm.Driscoll also agrees with Kim and Hwang (1992) that a firm might want to leverage one product against another and to be strategic in its strategies to achieve overall corporate objectives. Meanwhile, in environment factors the demand of the foreign market plays an essential part of the entry. Driscoll related that the demand and competitive condition influences the cost of serving the market and its commitment. Then, the stability of the host political and economic condition determines the entry modes of its resource commitments and flexibility. The ideal choices for higher risk factors, as Driscoll stated is through exporting options.Differences and dissimilarities in social cultural issues as quoted by Johanson and Vahlne (1977) would cause uncertainties of level of investments and foreign market penetration, and thus affects the entry mode decision making. 5.0 Values/ LiteratureThis article provides a comprehensive and feasible framework to help businesses to prepare for international business venture. The concepts of entry modes discussed by Driscoll allows firms to determine their desired mode of entry characteristics, such as more control and low dissemination risk and thus enable companies to consider various choices that fits to their level. As compare to some other models, Driscoll has incorporated more alternatives for companies to assess and analyze their strength. Firms can also look into possibilities of combining various characteristics that best suit their environment, hence, allowing business managers to have a multidimensional task and priority in their mode choices. As a result, they would be more flexible and effective in adapting to the dynamic environment.The other contribution from the article is the introduction of situational influences, for instance, political and economic factors or firm specific advantage, which allows firms to measure an independent desired mode of characteristics against its indepe...
