ndent actual mode chosen. This would provide a more realistic and accurate scenario of the mode chosen for the business. This has been proven by recognized authors, where in many cases the implementation of desired modes are different from the actual modes, as this is due to the influences of various situational factors. Thus, as an advantage the managers would be able to evaluate more effective entry modes base on the various situational factors.Then, the following main contribution is the moderating factors, which allows firms to better evaluate their entry mode strategy after reassessing the potential moderators factors such as government and corporate policies, and firm size. The impact includes helping managers to understand the influences of moderating factors, instead of relying on the expected desired modes. As a result, this prevents any potential pitfalls of overseeing the influencing moderating factors. The impact would ensure that there is a long-term success factor in its decision made for international business commitments. 6.0 ConclusionIn summary, Driscoll’s presentation on the entry mode framework for international business ventures has provided a very extensive and comprehensive coverage in the strategic business planning for a foreign market. Her three broad foreign market entry methods with a combination of various entry modes characteristics inter-relation has given a great insight and understanding of the practical business approach to an international environment. For instance, Driscoll’s statistic research on firms of different entry modes in relation to different modes of entry characteristics proves an important practical solution in her argument, i.e. more control and low risk dissemination for investment, and etc. Then, Driscoll also related two very important factors that would affects the choice of entry modes; namely situational and moderator influences. These factors are crucial aspects to be ...
