rket is the home PC user. They put forth most of their energy trying to make the customer feel comfortable with its product. They also want the customer to feel as though they made the right decision buying from Gateway. This attitude will help Gateway in selling itself. They will not need to use extreme advertising because the word of mouth is the most powerful advertising tool. Currently Gateway as a whole is doing very well, with an expanding customer base. As that customer base continues to grow other segments of the company will also sprout. To date, Gateway Laptops are not as popular as many other brands. As Gateway continues to grow, so will their laptop market share. Toshiba the leading market share holder of laptop computers, does not offer as many advantages as the Gateway laptop. Gateway provides customer service and low-reasonable prices. Also the they back every PC that they sell. This gives the customer the feeling that they are backed in every way when buying a laptop from Gateway. Gateway also features a web site strictly for its computers. The web site is very easy to use and informative as well. If the computers are as easy to use as the web site, than I think that everyone should own a Gateway. Gateway laptops come in wide variety of models and prices ranging from $4099 to as low as $1649. The Models all feature Pentiuim processors and many other features. Gateway also offers payment plans when ordering off of the web site.Gateway laptops have the capability to reach the top of the market share if they put more effort into building a stronger name for their laptops. They want customers to believe that they are buying the very best, and if they are not happy with laptop Gateway will do everything possible to make them happy customers. As the computer industry begins to grow I think that new products will be the key to maximum growth. Gateway already offers twelve different models of laptop computers, so there is not a...
